Where Are Subscribers Opening Email?
We took a look at our Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens (150% in the last six months...
View ArticleEmail Testing in Chrome Has Arrived!
Google’s Chrome browser has been steadily gaining market share in recent months. With more consumers choosing to use Chrome during their personal browsing time away from the office, it’s no surprise...
View ArticleEmail Client Market Share: New Stats
We’ve taken another in-depth look at our aggregated Email Analytics statistics to examine how subscriber open behavior is changing. I’m always shocked to see how quickly subscriber behavior changes,...
View ArticleAnnouncing the Email Client Leaderboard
Sprint Week has been exactly that—a sprint! This week, each of the developers at Litmus have been working hard to design and implement something (anything!) that would help drive business here at...
View ArticleSaving Email for Later: Opens Across Devices & Environments
Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone. A common assumption many of us make is that...
View ArticleHow is the Growth of Mobile Affecting Email?
Back in July, I was interviewed by eMarketer about the increasing role of mobile in email marketing and how companies should react to this growing trend. My interview, along with dozens of other...
View ArticleAndroid Climbs in Market Share; Mobile Email Opens Up 138%
In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in...
View ArticleNew Stats: Gmail Opens Grow, Hotmail & Yahoo! Decline
January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was...
View ArticleiPad Opens Grown 49% in 12 Months; Total Mobile Email Opens Back to 43%
The top ten email clients in February remained unchanged from last month, with Apple, Outlook and Android dominating the top five. All platforms returned to December levels, with mobile at 43%, desktop...
View ArticleEmails Opened on Mobile? Start Designing for Fingers and Thumbs
The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider...
View ArticleOutlook.com Breaks into Email Client Top Ten at #6
While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however,...
View ArticleOutlook.com Increases Market Share by 20%; Soars to #4 Spot
We’ve seen the same names appear again and again in our email client market share reports in the past year. May marked a pivotal turning point with a surprising upset in the top five. iPhone, Outlook,...
View ArticleMobile Opens Hit 44% and Outlook.com Takes a Dive
Outlook.com is back to shake things up in our June email opens report. Outlook.com first came screeching onto the scene in April, showing up in the #7 spot as Hotmail was retired. The following month...
View ArticleGmail Opens Drop 18%: Are Tabs to Blame?
Over the past few months we’ve heard a lot of buzz surrounding the release of Outlook.com and Gmail’s new tabbed inbox. It’s likely that we’ve seen the extent of any changes to Outlook.com opens for...
View ArticleMobile Opens Hit Record High of 47%
Mobile opens hit a plateau from May through July, but August saw a 3% leap and mobile opens now represent 47% of market share—a new record high, and nearly a 24% change since a year ago. In response,...
View Article48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs
Mobile opens continued their climb toward 50% by gaining another percentage point last month. Emails opened on smartphones and tablets now account for 48% of total opens. Of course, that increase in...
View ArticleGmail Drops to #9; Android Poised to Upset iPad for #3 Spot
Six months after Gmail’s tabbed inbox was announced, opens in this webmail client have continued to decline. Gmail opens are down a full percentage point since May, or a 27% decrease. As a result,...
View ArticleMobile Opens Hit 51%; Android Claims #3 Spot
It’s official: mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of three percentage points since the previous record of 48% from September and October. Desktop...
View ArticleHave Webmail Users Gone Mobile?
In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile...
View ArticleMobile Maintains 51% Majority; Gmail Gains 3%
After meeting (and exceeding!) the 50% tipping point in November, mobile opens maintained their majority share through December. For the first time since May 2012, webmail opens netted an...
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